Monday & Wednesdays 12:10pm – 2:50 (starting 10 min late to accommodate lunch and Star Store classes) | Room 256

Instructor: Lara Henderson | email: lhenderson@umassd.edu | gmail & gitHub account: lahdesign

office hours (Room 155) Monday 10:30am – 12pm, Tuesday 8:30am – 9:30pm, Wednesday 10:30am – 12pm


OVERVIEW | How do we design continuous experiences across media as technology continues to evolve? This course includes lectures, demonstrations and assignments covering a wide range of topics, from typography, animation to creative coding and the file format. We will also collaborate with the Virtual Reality course to create 2D graphics for their Voyage to Mars experience. The goal of this course is for students to understand how to build graphics and typography that move as well as gain a deeper understanding of user experience. 

This studio course will be extremely time consuming as this is the simple nature of typographic systems, coding & motion graphics. Knowledge alone cannot make you a good designer; you will learn by getting your hands dirty & your minds engaged. Success in this course will come when explore, ask questions & are able to focus. 

This course will help you deepen your knowledge of typography while introducing you to the basics working with motion through the use of After Effects, SVG, CSS. Develop deeper appreciation and love for the moving image and a discerning eye that is more able to dissect the construction of the images around you. When you change the way you look at things, the things you look at change, and vice versa. Finding expression through moving type & image. 

LEARNING OUTCOMES 

  • Demonstrate mastery of a disciplined design process that includes thorough research, rigorous idea generation, self-editing and impeccable craft (digital and analog)
  • study and apply theory to better understand how to create meaningful communication
  • Engage in collaborative inquiry and consider diverse cultural perspectives and voices
  • Become fluent with the use of After Effects and animations for the web
  • Apply knowledge of design principles to create graphics in motion
  • Respond to constructive criticism and take the steps necessary to defend or improve your project or incorporate new ideas
  • Constructively critique the work of others from formal, technical and conceptual frames of reference 
  • Organize your time and meet project deadlines. Every design problem has an infinite number of possible solutions. Only with patience, careful planning and clear thought will your ideas develop and mature.

OBJECTIVES

  • methods and approaches to different animation techniques
  • develop pragmatic skills to effectively structure & communicate concepts & plans for user-centered speculative experience
  • rapid low-and high-tech prototyping, develop technical skills and understanding through hands-on making
  • become comfortable with the AE software & Premiere, Adobe suite & the SVG file format
  • integrate research relating to perception & world-building into project ideation
  • gain further understanding of one’s strengths in different modes of the design process
  • stimulate self-reliance in navigating uncertainty and experimentation
  • develop ability to clearly communicate ideas and timing sequences before beginning production (storyboards, timing & spacing, x sheets)
  • practice collaboration by sharing individual vision and skills in a group context
  • become active listeners and observers in daily contexts outside of class to stimulate your creative process
  • to work alongside 3D artists as we create a virtual reality game

REQUIRED MATERIALS

  • Laptop computer & charger
  • Anything to assist the animation technique you decide to work with (camera, lighting equipment, clay, paint, stop motion app or equivalent software etc.) ready to use on your computer
  • analog or digital sketchbook, for the class (8.5×11)
  • Pen and pencil + paper for sketching
  • Access to a light table
  • Canson tracing paper

Certain materials may be required on a per class basis

REQUIRED SOFTWARE | After Effects, Premiere Pro, Photoshop, Illustrator, VSCode, gitHub & gmail account

REQUIRED ACCOUNTS | Google, gitHub, vimeo, youtube, codeAcademy, codepen, soundCloud

OPTIONAL ACCOUNTS | Mailchimp, social media accounts (instagram), arduino

EXPECTATIONS

  • Bring your laptop and charger to every class. Be on time, with all assignments completed and ready to be reviewed, meaning everything exported, rendered, printed, uploaded etc.
  • Your level of commitment and process are just as important as the deliverables. Keep a record of your process. Sharing your mistakes and discoveries aids everyone in the course.
  • Back up your work frequently. If you lose work due to a technical debacle, you are responsible to restore or re-make it for submission.
  • If possible, eat before class. Let me know if the 10 min delay in start time is not enough for you to eat. Only covered water during class time. The class will break for 20-30 min approximately halfway through the class
  • Check your email regularly
  • Check the daily syllabus frequently

SKETCHBOOK | You will be required to keep a well-organized sketchbook of image making, experimentation, observation, material study, writing, research, technical notes and processes. Maintaining an active sketchbook is a crucial component of good studio work; they are a necessity for keeping track and generating visual thoughts. You may be asked to share this work either with the instructor or the class.

FLASHCARDS | Students will be provided with a vocabulary list & are expected to create flashcards & have knowledge of these words. This will aid in the understanding of core concepts & develop a shared language that can assist in effective critiques and job placement. Quizlet app

ATTENDANCE | Show up to every class and be on time. Late arrivals and early departure will affect your grade. In the case of illness and other emergencies, email me before class. This course is demonstration heavy. Many demos build on lessons learned in the previous class. For that reason, it can be a challenge to make up the missed work. Students are expected to attend office hours if they need additional help. If you are not able to office hours, it is your responsibility to make up the work with a classmate. 

EVALUATION 

33% – Attendance & participation | Punctuality, active participation in reviews & discussions. Attentiveness, planning & curiosity are critical in typography & graphic design. 

33% – Projects (including rough drafts & iterative work) | Exploration of varied ideas, thoughtful concept development, execution of multiple iterations. Quality assignments— ability to integrate learning from class, craftsmanship and presentation of work, work you feel proud to show to an internship or potential internship or employer.

33% – Design process archive | Through the use of gitHub, your sketchbook and the class drive, you will create an archive of this course, something that you can continue to reference as you gain new skills. 

  • For successful completion of this course, all assignments will be posted to gitHub or class drive
  • Your sketchbook will be reviewed during individual meetings, midterms & at the end of the semester. It needs to be is easy to follow and have all completed assignments.

DAILY SYLLABUS | The provided schedule is a rough outline and is subject to change according to the needs of the group. As the semester progresses, it will become a collection of links, topics reviewed and student-submitted links

VOCABULARY | Students will be provided with a vocabulary list & are expected to create flashcards & have knowledge of these words 

PROJECTS | Project briefs will be handed out at the start of each project. It is required that one project be for a client.

  1. Animated icon
  2. Cyclical Animation
  3. Chair video & heads up display with virtual reality class
  4. Identity in motion 
  5. Sound
  6. Final Project

GRADING | You will receive both a mid term progress meeting  & a final course grade. Verbal and written evaluations will take place during critiques as well as in individual meetings. Anytime a student does not understand the nature of the grades given &/or comments that were made concerning their work, speak to the instructor during office hours or make an appointment for an individual meeting. 

GRADING CRITERIA

A – Always present. Work is on time. Excelled at innovation and communication. Work has excellent form and content, and took major risks. Always makes interesting contributions to the class & frequently led class discussions.

B – Always present. Work in on time. Was able to innovate and communicate concepts effectively. Work has good form and content, and took some risks. Able to make interesting contributions to the class

C – Occasional lateness. Takes minimal risks. Work holds together. Makes only obligatory contributions to discussions

D – Occasional lateness and more than three unexcused absences. Basic concepting and communication abilities.

F – Frequently late and/or absent. insufficient participation. Ineffective ideation and/or presentation of concepts

ACADEMIC SUPPORT SERVICES

Students with a documented disability or chronic health condition are able to receive services through the Center for Access and Success. The Academic Resource Center is open to all UMD students and is an incredible resource for academic support outside of the classroom this resource is an important to any student of any background and provides individual tutoring. Please let the instructor know if you require special accommodations.


From the Provost

Incompletes

Incompletes may be given only in exceptional circumstances, at the instructor’s discretion and at the student’s request made no more than 48 hours after the nal examination or last class. The student must be passing at the time of the request or must be su ciently close to passing for the instructor to believe that upon completion of the work the student will pass the course. If the work is not completed within a year of the recording of the grade of I, the grade will become an F(I).

Academic Integrity

All UMass Dartmouth students are expected to maintain high standards of academic integrity and scholarly practice. The University does not tolerate academic dishonesty of any variety, whether as a result of a failure to understand required academic and scholarly procedure or as an act of intentional dishonesty.

A student found responsible of academic dishonesty is subject to severe disciplinary action which may include dismissal from the University. See umassd.edu/studenthandbook/academicregs/ ethical standards.cfm for the full policy.